Ethir Neechal is an upcoming Tamil-language comedy film directed by Senthil, a former assistant to Vetrimaran and produced by Dhanush. Sivakarthikeyan, Priya Anand and Nandita play lead roles. Dhanush has signed up TV star Sivakarthikeyan in his maiden production venture. Priya Anand was signed up as heroine. She plays a fun character. The film’s photo shoot involving Siva Karthikeyan and Priya Anand happened at the Set Fire Studios, Chennai on Jun 07, 2012.