10-lakh mobile phones for Kochadaiyaan ! Rajinikanth’s Kochadaiyaan will hit the screens on April 11th, 2014, according its producers and the work on promoting it has begun already. The filmmakers have tied up with Karbonn Mobiles and will be releasing 10-lakh Kochadaiyaan special mobiles to commemorate the film’s release. The mobile phones will be available in 27000 stores all over India.

Apart from mobiles, various other promotional gears such as face masks will be also be out, say sources. Kochadaiyaan is a biggie and the filmmakers are leaving no stone unturned to ensure that it reaches the public far and wide.