Producer C.V Kumar has produced most of the new age cinema releasing now like Soodhu Kavvum, Pizza, Netru Indru Naalai and the recent Iruthi Sutru. He has gambled on new directors and technicians and won many accolades. Now it’s his turn to direct and he has chosen the story written Nalan Kumarasamy. This will be duo’s 3rd collaboration after Soodhu Kavvum and Kaadhalum Kadandhu Pogum. Titled Mayavan, it stars Sundeep Kishan and Lavanya in lead roles. Daniel Balaji plays a pivotal role in the flick. Ghibran will be composing score after the success of Papanasam, Thoongavanam and Uttama Villain. The shooting for the flick started yesterday after a formal pooja.