Kabali fever is gripping the nation with fans eagerly awaiting for its release. Everyone is jumping onto the Rajini brand wagon, with Air Asia offering special packages for fans travelling to Chennai to catch the coveted first day- first show and re-branding its flight’s livery with picture of Rajinikanth from Kabali. Now the Puducherry government has joined Brand Rajinikanth to encourage people to use public services. A collector from the UT is giving away free Kabali tickets to people, as special an incentive to create awareness and promote use of public services.

Kiran Bedi IPS, the new Lieutenant Governor of Puducherry shared this on social media and requested the Superstar to be the brand ambassador of Prosperous Puducherry which promotes a clean Puducherry, free of open Defecation.