Allu Arvind is one of the top most producers in Tollywood and and runs the very successful production house Geeta Arts. He has reached these heights due to careful planning and innovative marketing techniques. When elder son Allu Arjun’s mass entertainer Sarrainodu released few months back, the producer decided against having a grand audio release. Instead they had a bigger success meet after the film released in Vizag.

In the same way, Allu Sirish’s upcoming family drama Srirasthu Shubhmaasthu will not have an audio launch. The songs of the movie will be released directly tomorrow without much fanfare. The makers, Geetha Arts have however planned a grand success meet on July 31st in Hyderabad. The film stars Lavanya Tripathi in the female lead role. The music is composed by S.T haman and directed by Parasuram. The movie is expected to release on August 5.