Sekhar Kammula’s upcoming love story featuring Varun Tej and Sai Pallavi has been titled Fida. The film started with a small pooja in producer Dil Raju’s house today. The muhurtham shot was also canned then. The team then released, the title and poster of the film . The film comes with a tagline Love-Hate-Love Story. Fida will be a love story between a NRI guy and a Telugu girl from Telangana. Regular shooting for the film will start from tomorrow in Banswada, where major portions of the film will be shot.

Sai Pallavi has wowed the Mollywood audience with Premam and Kali and is making her Tollywood debut with the film. Varun Tej is currently see-sawing with his film Loafer being a disaster and Kanche winning the National Award. Sekhar Kammula hopes to redeem himself after the failure of Anamika. The trio all need a sure win with this film.