Horror film is gearing up for release and the promotions for the movie have started. The audio launch of the movie was held at Hyatt Hotel, Chennai yesterday. It was attended by Studio Green Gnanavel Raja, cinematographer Arvind Krishna, Choreographer Gaythire Raghuram, Aadhav Kannadhasan and Gokul Anand. The entire team of RUM – Producer Vijayraghavendra, Director Sai Bharth, Music Director Anirudh Ravichander, Hrishikesh, Sanchita Shetty, Narain, Vivek, Amzath, Arjun Chidambaram, Singer Sid Sriram, Lyricists Madhan Karky, Vivek Velmurugan and Cinematographer Vignesh Vasu were also present.
Rum is a Heist- Horror comedy and coincidentally its also Anirudh’s 13th film. Actor Vivek praised the album and called Anirudh a ‘Pearl found from the Musical Ocean Illayaraja sir’.