As announced earlier NTR 27 started rolling with a pooja today. The film is directed by Bobby who returns after Pawan Kalyan’s Sardaar Gabbar Singh. The film’s lead actresses are Raashi Khanna and Nivetha Thomas.

It has also been offcially confirmed that Devi Sri Prasad will be scoring the music. The film is bankrolled by NTR’s brother Kalyan Ram under home banner NTR Arts

NTR is said to have hitting the gym hard to look fitter for his role in the film. Rumor has it that the film’s story is inspired from Ajith’s Varalaru where he plays the father, and both of his twins roles. One of the characters has a grey shade. The film is tentatively title Jai Lava Kusa.