Jr.NTR is attempting to do a triple role in his upcoming release Jai Lava Kusa. The actor plays three different characters including one of a banker and the antagonist. The film stars Raashi Khanna and Nivetha Thomas in lead roles. Bollywood actor Ronit Roy makes his Telugu debut as the film’s main villain

The actor has used prosthetics for one of his roles in the film. The prosthetics was done by Hollywood make-up artist Vance Hartwell, known for is work in The Lord of the Rings trilogy.

The film is bankrolled by Kalyan Ram under home banner NTR Arts and the music is composed by Devi Sri Prasad. The film is directed by Bobby. Ahead of the film’s release on September 21, the makers have completed certification process and have been awarded a U/A