In a recent interview to a leading newspaper, Sri Thenandal Films CEO Hema Rukmani spoke at length about Mersal and its release. The film is ready and will hit screens 5 days from now on October 18. However the ongoing issues between Tamil Nadu State Government and Tamil Nadu Producer Council is yet to be resolved. The strike is in its second week now.
She has said that they are hopeful of the film releasing on time. They do not have any other backup plan other than hope for the best. She also spoke about the innovative marketing promotion used for Mersal. She said that Mersal being their 100th film venture is special and they launched the a twitter emoji, and artificial intelligence bot to make the movie bigger.