Karthik Subbaraj’s Iaraivi may be one of the most anticipated movies of 2016. The director who has wowed us previously with Pizza and Jigarthanda is back with multi starrer Iraivi starring SJ Suryah, Vijay Sethupathi, Bobby Simha, Anjali, Kamalini Mukherjee and Karunakaran. The movie is releasing this week and has been certified U/A.

The movie’s makers have been using innovative methods like releasing the making of the movie as web series and playing the trailer of the movie in auto rickshaws to draw crowds.