Actor Aari is known for his roles in Maalai Pozhudhin Mayakathilaey, Nedunjaalai and Maaya. The actor has started his own company called Aarimugam which will be a grooming workshop and gateway for all assistant directors. His company hopes to nurture struggling assistant directors to achieve their dream of turning director. Nowadays directing short films showcases ones talent and becomes an entry way to cinema. Aarimugam will support talented ADs financially and technically to film these short films. This opportunity is open to 1700 ADs registered with Assistant director association. Mohammad Ibrahim of WOW Celebration and Shanavas of Mass Media for collaborating with Aarimugam in this project.