MAA TV had signed a costly deal with Jr. NTR’s Janata Garage makers for its Television premiere. The film is scheduled to be telecast on October 23. Jr NTR fans are however miffed that the TV premiere will kill the business of the movie which is still running in a few theatres. The film released on September 1 and is just reached the 50 days mark.
In the past, movie running for 100 days or 200 days was a big deal. The cast and crew were honoured after a 100 day run and the film did decent business only after crossing such a milestone. Things have changed now. The pre-release business of the movie like audio, TV and merchandising rights brings in enough money to cover the budget and films are telecast almost immediately after release. Also very few theatres are still running Janata Garage in theatres as many films were released during Dasara and theatres had to make room for them.