Vijay’s Mersel is releasing on Diwali. The film is produced by Sri Thenandal Films and its their prestigious 100th film. The film has raised a lot of expectations with Theri Atlee helming the project and Baahubali fame Vijendra Prasad penning the story. The film’s shoot is almost over barring a song. Dubbing work is also being completed simultaneously.

A song from the film is already out and has become a anthem of sorts for fans. The film’s complete audio will be out on August 20. The team has also found another innovative way to promote the movie. They have used Facebook Messenger to send personalized posters to fans. Actress Vishaka Singh’s start-up Iconic BOT has developed this poster idea. The immense popularity of the star has however led to the servers crashing as they received over 3,00,000 requests. Things have been sorted now.

Mersel stars Vijay in a triple role alongside Nithya Menon, Samantha, Kajal Aggarwal, S J Suryah, Kovai Sarala, Vadivelu, Yogi Babu, Sathyaraj, Sathyan and many others.