Top heroes like Vijay have been doing films which have a social message albeit packaged in a commercial format. In Kaththi he highlighted the plight of farmers, in Bhairava it was about medical education and his latest hit Mersal talks about medical negligence.

​Like wise in Tollywood also, movies with a social message have been well received. Koratala Siva’s Srimanthudu with Mahesh Babu​ was about adopting a village. Taking inspiration from the film, the actor has adopted two villages and is working on their betterment. Likewise Koratala’s next was about creatinging environmental awareness and social responsibility. Similarly its said that his upcoming film Bharat Ane Nenu with Mahesh Babu talks about the flaws in the Educational system.